Broadband Users More Likely to Use RSS and Blog
Posted by Hendry Lee on 06/27/06 in RSS News
Nielsen//Netratings announced that nearly three-quarters of U.S. active Web users connected at home via broadband in May 2006, growing 15 percentage points over a year ago. The interesting thing is, those who use broadband are more likel to make better use of Internet technologies such as RSS feeds and blogging.
While narrowband users are still using blog, web page building tool and RSS, they are less likely to do so compared to those broadband users.
Compared to their narrowband-using counterparts, broadband users are
over three times as likely to use RSS (Really Simple Syndication) as a
delivery method for their preferred Internet content. They
are also more than twice as likely to publish a blog, or build a personal
Web page.
Although many people hate the RSS term and think it is too techie for average users, the uses of the very term in the sub-headline of a press release could mean something.
As broadband becomes more common, we could expect RSS go mainstream.
Source: Nielsen//Netratings.

Post a Comment