Text Link Ads have just made available a new advertising format called Feedvertising — a new format that allows bloggers to run text link ads, sell in-house ads or affiliate programs.
Feedvertising lets publishers to display ads in their RSS feeds easily. Currently it supports WordPress 2.x bloggers but more blogging platforms are coming shortly.
For Advertisers
What […]

The new Pheed Read Spring 2006 (May 2006) shows that the average CTR of a standalone RSS ad is 2.76 percent, down from 7.99 percent in December 2005. The average CTR of an inline RSS ad is 0.45 percent, down from 0.85 percent. These rates dropped 65 percent and 47 percent, respectively. The ad CTR […]

FeedBurner, the largest and my favorite RSS management service, has launched FeedBurner Ad Network (FAN). Over the years FeedBurner has provided its users (feed publishers) with the tools to better manage and track their feeds.
Currently media is priced on a CPM basis, and ads are targeted by content channel. FeedBurner now has 8 million aggregate […]

More marketers are going to spend on new online marketing medium, such as mobile advertising, video, RSS, blogs and podcasting. A MarketingSherpa’s survey among ad:tech attendees conducted in December 2005 revealed that 9.6 percent US marketers would spend $100,000 to experiment in mobile and video advertising.
RSS, blogs and podcasting technologies follow with 7.6 percent, 6.5 […]

Another round of the debates about full-text vs. partial text RSS feeds has begun. Robert Scoble still insists that full-text RSS feeds can be of benefits to both publishers and subscribers. Nowadays, he won’t subscribe to partial feeds. Nick Wilson at Performancing agrees. Duncan at Blog Herald thinks otherwise. What are the benefits and drawbacks […]