If I look back how e-commerce has progressed for just a decade or so, I could do nothing but simply amazed on how technologies have gone so far to improve the way people sell and shop online.

People used to think that the Internet is not a medium for business transactions.

A little bit after that, buyers could sell virtually anything and people will notice. That’s where the phrase “build it and they will come” came from.

Back then, people shop through insecure connections.

Fast forward to now, we have many different technologies for all aspects of online marketing; from getting attention from a random but targeted individual to moving her into the sales process, convert the prospect into sales, and finally increase customer retention.

Each marketing tool can only do what it is good at.

A website, for most of us, serves as a storefront for the entire online business. It is also a tool that should work for the owner 24/7, 365 days a year to not only showcase products or services but also capture leads — which is one of the very first step to move the stranger into prospects.

Email marketing helps automate the lead nurturing process. It makes the tasks very simple. The time and human resources needed to communicate with one or a hundred leads suddenly become almost the same. It is also a great way to increase and maintain customer retention.

Search engine optimization, pay-per-click advertising, business blogging, and others are just a few examples of the tools every Internet marketer should pay attention to increase marketing effectiveness.

Each of them takes an entire book to cover.

But, RSS has one thing that stands out of all, although still it is not the end-all of internet marketing evolution.

What makes it different is its uniquess in content delivering features.

It is better than email in some ways — but not all — and more efficient than website. Heck, it is even the “engine” that contributes a lot to turn a blog into such a useful publishing tool. It is also the technology behind podcasting and all its buzz.

While saving Internet marketing is probably an exaggeration, RSS really has a solid substance that none of us should overlook.

There are much more to cover. Please subscribe to the RSS feed to make sure you don’t miss a bit.