RSS stands for Really Simple Syndication. It makes content syndication simple. Really.

But, the marketing power of RSS may not be obvious immediately.

When it comes to online marketing, there are a lot of tactics and strategies that can help increase your online visibility and exposure. Most of us have ever heard about search engine marketing and optimization, email marketing, business blogging, Internet advertising, branding, etc.

The good news is, they are all effective in each of the elements they have been designed for.

Search engine marketing and optimization allows marketers to attract traffic from search engines which are searching for product, service or information. Chances are the visitors have no clue about your business, especially if you are a small business.

Email marketing is a great customer retention tool for building relationship gradually with prospects or customers.

None of them is one for all solution, neither is RSS.

The unique thing in RSS is, albeit simple, it has the potential to empower and enhance many different marketing strategies we have mentioned above.

For the last few years, we had seen how RSS brought profound effects to businesses of any sizes, including individuals.

What are we talking about here?

Blogging and podcasting.

They tap into the power of RSS to deliver text, image and multimedia content to consumers.

Still, those are only a small part of what RSS could bring to the table.

The fact that because RSS usually works behind the scene, it is often overlooked by most marketers. Even if they have ever heard about it, they do not understand the technology fully to integrate it to their marketing mix as a strong and indispensable tool.

While RSS had been around for years, it is still considered in its very early stage in development and application. When most other businesses still don’t realize the potential it has besides just syndicating blog content and podcasting, it is your opportunity to thrive.