40 percent of Britons online use RSS

Forty percent of Britons online say they receive automatic news feeds to their browser or desktop. Exciting number we got here. It means Internet users are more and more depends on feeds as the syndication technology for consuming content.

The sad fact is, 69 percent of Britons online have never heard of Really Simple Syndication and 67 percent has never heard of RSS.

Well, perhaps more important is the adoption of the technology. It is not surprising that the awareness of the term is low because most applications don’t care to explain to end-users about what the technology that works behind them. In a way, that is good. It means RSS is so transparent consumers could use it without knowing it.

Google blog search pinging service

Google has launched the Google Search Pinging Service, which is a way for individual bloggers and blog platform to inform Google of content changes. These updates are then published and shared with other search engines to allow them to discover the changes to your weblogs.

Additionally, Google Blog Search will add submitted weblogs to the list of blogs it needs to crawl and index.

To use this service, either add http://blogsearch.google.com/ping/RPC2 to the list of your hosts to ping, or ping it manually.